Power of Leverage – It’s what you need!
Breaking into main stream marketing and reaching the decision makers is tough. Using a little leverage, can make it can happen!
According to Archimedes, all you need is a lever long enough and a place to stand and you can move the world.
Effective networking is all about using that leverage. It’s whom you know, and who they know that will get you where you want to go.
I’m a story teller, and I’m going to show you how to accomplish what you want through leverage.
In the book One Minute Millionaire by Mark Victor Hansen and Robert Allen, they use a formula that I’ve found works every time, it’s – “Leverage = Speed = Goals”.
This article is all about the Power of Leverage
I had the opportunity to speak to an Ethnic Media conference recently. The people in the audience were all from print, television or radio. The purpose of attending the conference was to find additional ways to reach more advertisers. They wanted to expand their horizons to include mainstream advertisers in their reach.
I was the kick off speaker and my role was to get them to think outside the box, and to use “leverage” when searching for that new client. I worked the room in advance of my speech and found plenty of common ground. I asked each person that I introduced myself to – who they were, and what I could do to help make their attendance at this conference profitable. It almost every case, I found a way to introduce them to someone or something I knew that would give them a connection to that “mainstream” they so desperately wanted to reach.
By using my network ethically, I could leverage who I knew that might benefit from being introduced to this powerful group of Ethnic media.
When I began my talk, I referenced the people I’d spoken to in advance. I gave each of them a key contact “outside” their current reach. Within seconds, the audience all wanted my business card and I wanted theirs!
Through a simple strategy that basically is “how can I help you?” I was able to show by example how to use leverage that can produce measurable results quickly.
The media en masse approached me after my speech, they took pictures, requested articles and asked me to come and speak at their events. I felt like a Rock Star! What was the secret to the success of the presentation? It was leverage – I used without abuse, the people in my network would benefit from an introduction into this powerful sector. Everyone in the room will be able to measure results, simply by taking the time to build rapport with each introduction. From my perspective, I’ll hold each person accountable, asking them to “keep me in the loop” to let me know what develops. That way, I can measure the results of my leverage.
If you want to know more about the Power of Leverage – check out the ConnectUs website. We share our success stories!
Donna Messer is an international speaker, trainer and coach. Her network includes men and from every country. www.connectuscanada.com
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